Monday, October 26, 2009

The Porsche Family Tree

The Porsche car is legendary. Since 1875, it has gotten better and better with driving capabilities and speed. This racing car seems to be like no other. It has a long history and has stood against the test of time and to this day still has a strong brand image. Driving a Porsche here in America means that you have not only money but that you are also a power player. For decades, it has been the dream car of many people.

This year, the Porsche has evolved yet again. The first ever sports car is now a 4 door vehicle. It is tough to imagine this idea but once seen in person it becomes very real. To help show off the new car, the new Porsche commercial has all of its cars racing each other. Each car ever made, every model out in the open air racing across the plains. Each car unique in its own right is showed in the commerical. Towards the end of the commercial, the camera takes a high shot of all the cars and they branch out to make a tree. The tree represented a family true and the evolution of the car. The four door Porsche has just become the newest member of the family.

This is great advertising. It takes people back in time to show what was and then brings them to the present with what is now. There is no reason to have a sports car that the whole family can't enjoy. It is about time this has happened. Now the whole family can enjoy going from 0 to 160 mph together and share that great experience. With the current financial crisis many people are facing, family cars are needed most now than before. Why shop out of your comfort zone. If a person is used to buying Porsches, he/she can now buy a Porsche for the family.

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