Monday, October 26, 2009

It's On Me for We.. Really?

Fall is here and that only means one other thing besides the World Series, the NBA season is here. On Tuesday, Ocober 27, the season will officially start. With that being said, there will be plenty of basketball sneaker commercials. There will be commercials form the top 3 competitors: Nike, Adidas and Reebok. Adidas has recently showed off its new campaign: It's On Me for We. With the stars of Adidas being Chauncey Billups, Keven Garnett, Derrick Rose, Dwight Howard, Josh Smih and Tracy McGrady Adidas messed up this whole campaign by excluding one player who really displays this campaign slogan. There is no reason why Gilbert Arenas a.k.a
"Agent Zero" is not in this commercial. Arenas, has been the face of the Washington Wiazrds for the past few years. After Michael Jordan went back into retirement, Wizrds fans had nothing to look forward to.

Arenas has many followers through his blog. He is a charming character who fascinates almost all NBA fans with his shooting. Arenas cares for the future of the Wizards. Two years ago he gave up $15 million extra when he re-signed with them. He said that the team needed that money to sign another big name to the roster. That is leadership. It isn't about selfishness with this guy. This is apart of the reason why he has a huge fan base. Adidas might end up losing some customers because of this commercial. There is no way they can have McGrady in this campaign when all he has done is drained a Houston Rocket franchise out of its pockets with having various injuries and still getting paid. The Rockets continue to go to the playoffs and they almost made it to the Western Conference Finals without him but I guess they can blame Kobe Bryant for them not going.

This campaign is not genuine because there is no one in this campaign that really has a team on its shoulders. I thought companies came out with new products to have a maximum return. Adidas shot themseleves in the foot with this one. I just hope they don't bleed too much.

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