Ezines

While watching the Tigers-Twins 1-game playoff, I read an interesting article by Robert Skrob. It was a sales and marketing article about something called Ezines. An Ezine is a cheap way for a business to market/advertise to current and potential customers through the internet. I have seen this done in the past but I never really knew what it was. I've experienced Ezines by getting them from clothing companies. Those companies include Ralph Lauren, Izod, Gap and Gucci. I find the Ezines to work.

I find them to work because they allow customers to see new products and begin trying to figure out a way to buy them if they are like me. It also gives consumers a chance to see what is new in season. It makes me feel like I have an advantage over those other customers who go inside the store because by then its a few weeks or a few months old. This is the bait that lures me in because as soon as I go to see what's new, i'm going to browse other goods from that particular brand.

Because this is being done over the internet, it is so cheap to do. This fact adds to why it is turning into a major trend in marketing. You basically get to knock out the middle man which is the post office. Because people have friends who basically have the same style or taste as them. Because of this Ezines spread faster. Ezines spread like wild fire from subscribers forwarding them to friends and relatives. This will not only bring in more subscribers but also help revenue go up.

Ezines are a great way for a company to start attracting customers. Anthing that helps bring in profit is good. People are becoming more and more tech savvy and are finding new things to do with the internet. So many banks and credit unions are trying to lead their customers into going paperless. Ezines do exactly that. With the way technology is going, I won't be surprised if anything that requires the use of paper ends.