Verizon Wireless over the years have become the leader in mobile communication. There isn't A day that goes by when I'm at home and walk by the Verizon building and feel lucky. I came to Verizon from Sprint in September of 2008. A large part of that was because of the map inside the Verizon store. The map showed all places my phone could reach in and out of the United States. When I look at it and saw how many places were red, which was for Verizon and how so few were blue for AT&T and how many were yellow which was for Sprint, I knew what phone company I was switching to.
Today, that same thing that got me to make the switch is now a commercial and just like me, millions of other people got hooked. It is not easy to get people to switch from a company or brand they know unless you have some powerful people supporting it. As talked about in a article by Abbey Klaassen. In the article she asks the question, Why did Verizon not put the "There's a Map For That" commercials on YouTube? The answer I can come up with is that Verizon really didn't have to. Unlike car commercials where not everyone has one, almost everyone has a cell phone. Because of this odds are everyone knows someone with a Verizon phone. Just like I do with my friends when I'm home, people argue about whose phone company is better all the time. These commercials do not need to be put on YouTube because they can be seen in reality everyday. They can be seen in at the job, in the park, in the gym... EVERYWHERE. Verizon customers can speak about that commercial without having to say the same exact lines as the actors in those commercials.
People are more likely to believe their friends or relatives when it comes to certain things. Cell phones are one of them. The Blackberry movement is one of them. I know hundreds of people that do not have a corporate job with a blackberry. Blackberry phones are the new wave. It is a must have. Just like Verizon is that new wave. It is very simple, if you do not want a dropped call, switch to Verizon. While writing this, I was called by Verizon and the representative asked me about renewing my contract early. I wonder if somone from my network told her I was thinking about them.. Yea that was funny.
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