Why Doesn't Nike Just Do It?

Nike is the top athletic shoe in the world. I have too many pairs of Nike sneakers and so does many other people. For years Nike has been the center of attention because of the athletes they sign and the sneakers that come out. How is it possible to stay on top when there is no social media usage? I was able to get in touch with Howard White. He is the Vice President of Marketing for the Jordan Brand under Nike.

Because of the attention thhat Nike gets, it is important to stay as private as possible. We do not need to reach out to people because they reach out to us. There are plenty of Nike discussion boards and clubs on Facebook. None of them are official but none of them are negative either. With the rise of sneaker heads, Nike has been able to become even more popular just by word of mouth and also how customers embrace the brand with fashion. Because of bootlegging, we must keep our customers anxious. Nike only releases dates of sneakers and most of the time they are the wrong dates. Nike does this purposely. Only the dedicated Nike customer goes through all lengths to get information.

There is no need to spend money on such media sites when you are the top brand of that particular market. Nike owns most of the market share and I don't think a change is gonna happen anywhere in the far future. What sense does it make. Nike is the best of the best for athletic wear. It's not that Nike won't just do it, it's just that Nike doesn't need to do it.