ESPN has been the world wide leader in sports for many years. It might be safe to say that ESPN would not be ESPN if not for another giant, Disney. Through Disney buying the company, ESPN got the tools needed to reach for the stars. It's channels are a part of almost every male's morning, evening and nighttime before bed news. But, how are they able to continue to be on top? I asked 1050 ESPN New York Radio Marketing man, Greg Brodsky for some answers.
With Disney having such a gentle image because it is really a children-based company, how is it that ESPN can be allowed to use social networking sites like Facebook and Myspace and even Twitter? The answer is that Disney is not stupid. The same way ESPN has adult viewers, it also has teen viewers. The teens are on all of these social networks and adults are now just moving into it. ESPN controls what content can be posted. New York has some of the most passionate fans that sometimes discussions can get out of hand. Because of ESPN being in the social networking realm now, people do not need to open new windows to go to its website. If a person is on facebook, he/she can go to ESPN's page and find out everything there. People want to know what going on in the sportsworld 24/7/365.. that means 24 hours a day, 7 days a week and all 365 days of the year. Facebook and Twitter helps ESPN do that. These sites make it possible to update things within a minutes time. There is no need for anchors to be scripted or anything of that nature. It just takes signing in and typing away.
ESPN has not only reached the homes of many but now it has reached the people who live in those homes at the job and at school. People can now check ESPN while at weddings just like in the commercial, at church practically anywhere. Sports are like another religion for some people and ESPN is their holy book of reference. It is the Buble, Qur'an and Torah all in one.
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